The other day I discovered a great wireless store out in Framingham – imo – independent mobile. The simple idea is that one store offers all the phones, all the carriers and all the plans in once store. Right now there are two stores, one in Ohio and one in Shoppers World in Framingham (where Cambridge Soundworks used to be).
I found the store to be clean, bright, with a clear layout. The staff were knowledgeable and helpful. The had every phone you could possibly imagine on display along with a plethora of accessories. They had even set up laptops with wireless mobile cards from both Sprint and Verizon so you could compare the speed of the two networks.
Finally, there was a computer that displayed the company’s “Wireless Advisor” – a great program that allows you to compare all the plans from all the different carriers. They will even do a detailed analysis of your existing mobile plan and your usage patterns to determine if you can save money by changing your plan or changing carriers.
Given the massive number of different cell phone plans – even within a single carrier let alone all the carriers – it is no wonder that a lot of consumers express confusion regarding wireless plans. It seems to me that there is job to be done that isn’t being satisfied very well today: “Help me choose the a wireless plan that I can understand and be confident that I am not getting ripped off and paying for things I don’t need.”
imo may just be on to something….
May 10, 2007 at 8:57 pm
Thanks for visiting our store, and writing the post, much appreciated. We don’t have a company blog yet. But I’d love to hear more of your feedback about the store.