We’ve all heard the horror stories about people getting ripped off on the web. Scams are all over the place - and unfortunately it’s not just spam. It’s easy to avoid the Nigerian scams (although amazingly enough people still get caught up in that one), and it’s simple to delete the spam. But what about other transactions like buying on EBay or craigslist, or dating on Match.com? How can you be confident that the person you are dealing with is trustworthy? The ease with which one can change identities makes it hard to trust people.
Conversely, if you spend a lot of time and energy building up a good reputation on a particular site, be it selling on EBay or commenting on AVS Forum, you can’t take that reputation to other sites.
Fortunately, my friend Shawn Broderick has come to the rescue. Shawn has started a company called TrustPlus, which allows you to build your online reputation, take it where ever you go online, and check out the reputation of people you are interacting with at EBay or other sites. It’s really easy to use and it makes a lot of sense.
If you download the TrustPlus Plug in, every time you visit a site like EBay, Linkedin or craigslist, you will see a trust icon next to the post. If the person has a reputation with TrustPlus, the icon will tell you their rating. At the same time, whenever you interact with someone, you can go to TrustPlus and rate that person.
The nice thing about TrustPlus is that the heuristics behind the reputation calculations are pretty sophisticated. For example, if you build a good reputation by commenting on audio/visual equipment, that is a big positive if you are selling a stereo on craigslist, but it won’t be as relevant if you want to sell a car.
In the same way, ratings about others get more weight if they come from people you know and trust instead of strangers. Let’s say you are buying something from JohnDoe487 at EBay. JohnDoe487 has received good ratings from a lot people, but he also has a few negative ratings. And it turns out that one of the negative ratings comes from a good friend of yours. That negative rating will have more weight in the reputation of JohnDoe487 that you see. Pretty cool, huh?
Like any network, the more people that use it, the more value you get out of it. So stop reading an go check it out! www.trustplus.com
Posted by ChrisC